What Every Trades Website Needs
A trades website has one job: turn local searchers into enquiries. Here's what every site I build includes to do that effectively.
Local SEO Built In
Every site is built to rank for '[your trade] [your city]' and surrounding areas — the searches your future customers are actually making.
Trust Signals Front and Centre
Reviews, accreditations, years of experience, insurance details — all displayed prominently, because trust wins jobs before you even speak to a customer.
Works on Every Phone
Homeowners search on their phones. Your website needs to load fast, look professional, and have your phone number one tap away on any device.
Loads in Under 2 Seconds
Slow websites lose jobs. Every site I build is performance-optimised so visitors don't bounce before they see what you do.
Service & Area Pages
Dedicated pages for each service and area you cover — so you rank for 'boiler repair Bristol' and 'boiler installation Bath', not just one generic term.
Click-to-Call & Enquiry Forms
Multiple, obvious ways to get in touch — click-to-call on mobile, a simple enquiry form, and WhatsApp integration if you use it.
How It Works
Simple, fast, and straightforward — exactly as it should be.
Discovery Call
We talk about your business, goals, and ideal clients. No jargon, no pressure.
Proposal
Fixed price, clear timeline, full scope of work — sent within 24 hours.
Build & Review
I design and build your site. Two rounds of revisions to get everything right.
Launch & Support
Site goes live. GA4 verified, sitemap submitted to Google, 30–90 days post-launch support.
Transparent Pricing
One fixed price. No ongoing platform fees. Your website, your asset.
One-time payment. No monthly fees.
- 5 custom-designed pages
- Local SEO foundations
- Reviews / testimonials section
- Mobile-first, fully responsive
- Google Analytics 4
- Click-to-call + contact form
- 2 rounds of revisions
- 30-day post-launch support
One-time payment. No monthly fees.
- Up to 10 custom-designed pages
- Service area / location pages
- Photo gallery / project showcase
- Full SEO + local schema markup
- GA4 + Search Console setup
- WhatsApp button integration
- 3 rounds of revisions
- 90-day post-launch support
All prices ex-VAT · View full pricing page
Web Design for Trades — FAQs
Do I need a website if I get most work through word of mouth?
Yes — because even word-of-mouth referrals Google you before calling. A professional website confirms you're legitimate, shows your work, displays your reviews, and makes it easy to get in touch. Without one, you lose referrals to competitors who have one.
Can you set up my Google Business Profile too?
Google Business Profile setup and optimisation isn't included in the standard web design package, but I can do it as an add-on. It's one of the strongest local ranking factors alongside your website, so it's worth doing properly.
What's the difference between a basic site and the Professional package?
The key difference is service area and location pages. If you cover multiple towns or offer several distinct services, having a dedicated page for each (e.g. 'plumber in Bristol', 'boiler installation Bristol') means ranking for multiple local searches instead of just one.
Can you help me rank above the big comparison sites?
Outranking Checkatrade or Rated People for broad terms is extremely difficult — they have massive authority. The strategy is to target specific local terms ('emergency plumber [area]', '[service] [town]') where a well-optimised local site can absolutely compete and win.