# How to Choose a Web Designer in the UK

**Canonical URL:** https://riricreative.co.uk/blog/how-to-choose-a-web-designer-uk/
**Author:** Rhiannon Frost, RIRI CREATIVE
**Published:** 2026
**Page type:** Blog article

## Article Summary

A practical, jargon-free guide for UK small business owners on how to find and evaluate the right web designer for their project.

## Key Points Covered

### Questions to Ask a Web Designer Before Hiring
- Can I see examples of websites you've built?
- Do you build from scratch or use templates/WordPress?
- What is your process from start to finish?
- How long will the project take?
- What do I need to provide?
- What happens after the site goes live?
- What does the price include?

### Red Flags to Watch Out For
- No portfolio or very limited examples
- Vague pricing ("starts from" with no clear scope)
- No clear process or timeline
- Promises of instant Google rankings
- Lock-in contracts for basic website builds
- Offshore agencies presenting as UK businesses

### How to Evaluate a Portfolio
- Look for live, working websites (not just screenshots)
- Check load speed using Google PageSpeed Insights
- View on mobile — is it properly responsive?
- Does the design match the client's brand and tone?
- Read the copy — is it clear and professional?

### Freelancer vs Agency
- Freelancers: lower cost, direct communication, personal service
- Agencies: higher cost, multiple people involved, more processes
- For most small businesses: a reputable UK freelancer is the better option

### What You Should Get for Your Money
- A custom design (not a template)
- Mobile-first and responsive
- Fast loading speed
- On-page SEO foundations built in
- Clear ownership of the website and domain

## Related Resources

- How Much Does a Website Cost in the UK? https://riricreative.co.uk/blog/how-much-does-a-website-cost-uk/
- WordPress vs Custom Website: https://riricreative.co.uk/blog/wordpress-vs-custom-website-uk/
- RIRI CREATIVE Portfolio: https://riricreative.co.uk/portfolio.html

## Citation Permission

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